Rajshri Media, Mumbai, 8th December 2008 : Rajshri Media, India’s leading Web and Mobile studio and the digital entertainment arm of the 60-year-old Rajshri group, one of India’s oldest, largest and most successful Film and TV studios, announced an alliance with Joost ,the Flash-based global web video service. Through this partnership, Rajshri Media will syndicate its large library of premium bollywood programming, including full-length feature films, music videos, TV shows and made-for-web programming, like the series Akbar Birbal Remixed, (which is currently available on www.rajshri.com,) for free streaming on www.joost.com.

Rajjat A. Barjatya, Managing Director, Rajshri Media said, “My team and I at Rajshri Media are delighted to partner with Joost and make our large library of premium Indian entertainment programming available on demand to a global audience. We regard Joost as one of the pioneers in the online video industry and strongly believe that our partnership with Joost will help us reach out to a new, mainstream international audience and be a catalyst in our endeavour to take bollywood global.”

In addition, Joost’s social tools make it possible for people around the world to connect and communicate with other bollywood fans, introduce each other to new content and integrate their own thoughts and expressions into the video experience. Today, fans can access the Rajshri library on Joost at http://www.joost.com/34xj1s8/t/Rajshri-Music.

Danny Passman, global head of programming for Joost said, “Bollywood films and music continue to grow in popularity, and their appeal extends far beyond the borders of India. Joost is a site where people can enjoy mainstream favorites alongside their niche interests and tastes, and Rajshri’s programming is a great example of our diverse content library.”

About Rajshri Media (P) Limited Rajshri Media, India’s leading Web and Mobile Studio is the digital entertainment arm of Rajshri group, one of India’s oldest, largest and most successful Film and TV Studios. The company’s mandate is to create, aggregate and distribute premium Indian entertainment content across new media platforms, for digital entertainment devices. The company runs India’s leading broadband video streaming and download portal www.rajshri.com. Rajshri.com launched in November 2006 with the online premiere of the Hindi blockbuster Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. Rajshri.com streams movies, TV Shows and other Special Interest Audio Visual content FREE. With its channels showcasing full-length movies, movie songs, music videos, TV shows, short films, documentaries, concerts, astrological predictions and lots more 24/7, Rajshri.com is the most preferred destination for premium Indian video content online.

About Joost Founded by Janus Friis and Niklas Zennström, Joost brings video and social interaction together online. All of the video on Joost is professionally produced and streams on-demand to people around the world for free in a high-quality format. Today, Joost has more than 46,000 program elements, including more than 400 television series and 1,200 movie and short film titles. For more information, visit www.joost.com.

Mumbai, 25th October 2008 : Rajshri Media, India’s leading Web and Mobile studio and the digital entertainment arm of one of India’s oldest, largest and most successful Film and TV studios, announced an alliance with NDTV Imagine, the dynamic and exciting entertainment initiative from the television news major, the NDTV Group. Rajshri Media will distribute NDTV Imagine’s fresh and distinctive line up of shows, across genres ranging from light-hearted family soaps to period dramas, on its video streaming platform www.rajshri.com .

Rajjat A. Barjatya, Managing Director, Rajshri Media said, “Our video streaming portal www.rajshri.com, is on a high growth curve. We are seeing a dramatic increase in the consumption of long form film and television content. We are proud to partner with NDTV Imagine, one of the most innovative and aggressive players in the GEC space and make their popular shows available on demand to our growing worldwide audience.”

Gaurav Gandhi, EVP Business Operations and Content Sales, NDTV Imagine said, "NDTV Imagine, our general entertainment channel, has been very well received across all markets and platforms. We are excited to partner with Rajshri to make our content available on their platform. This association is an important step in our overall plan to explore new distribution avenues for our diverse content portfolio. "

NDTV Imagine'sprogramming delivers the very best in entertainment. Thus, this partnership will offer Rajshri.com’s global audience a versatile range of entertainment that is fresh and distinctive and has an exciting line-up of shows such as Dharam Veer, Jasuben Jayantilaal Joshi Ki Joint Family, Raajkumar Aaryyan, Ek Packet Umeed, Radhaa Ki Betiyaan Kuch Kar Dikhayengi, Main Teri Parchhain Hoon, Vijay- Desh Ki Aankhen and Angrezi Mein Kehte Hain. These shows are available for free streaming on www.rajshri.com, thereby making entertainment accessible to a global online audience on demand.

Mumbai, 18th November 2008: Rajshri Media, India’s leading Web and Mobile studio and the digital entertainment arm of the 60-year old Rajshri group, one of India’s oldest, largest and most successful Film and TV studios, announced an exclusive alliance with Swami Ramdev's Divya Yoga Mandir Trust , Hardwar. Under this arrangement, the entire library of audiovisual content of Baba Ramdev including videos of Pranayam, Yoga Postures, Breathing Techniques, Nutritional Tips and Home Remedies for various ailments featuring Baba Ramdev himself, will be available for free streaming and paid downloads exclusively on www.rajshri.com.

This rich library of content includes videos on the different types of Pranayam (breathing exercises), Yoga for Women, Yoga for Health and Wellness, Yoga for treating diseases like Cancer, Diabetes, heart diseases, obesity, skin diseases, Weekly Yoga practices and much more. This is a treasure trove of knowledge and wisdom for users of all age groups all across the world. Starting with www.rajshri.com, Baba Ramdev’s library will be distributed exclusively by Rajshri Media, across all leading web, mobile and IPTV platforms in India and across the world.

Rajjat A. Barjatya, Managing Director, Rajshri Media said, “ We consider it our proud privilege to partner with respected Baba Ramdev’s Divya Yog Mandir Trust and distribute their entire video, audio, image and text library across all digital platforms worldwide. Baba Ramdev has single handedly brought back the ancient science of Yoga and Pranayam into our lives and has improved the daily lives of millions across the globe. We endeavor to make available this wisdom and knowledge to a global audience on demand 24/7 via the PC, mobile phone and other digitally connected devices.”

So, come, rejuvenate yourself in this spiritual journey which encompasses a novel and holistic approach to the wisdom contained in the ages old science of Yoga. Explore Yoga with Baba Ramdev only on rajshri.com and experience a rich, pure and disease-free life. Make Baba Ramdev' yoga a part of your daily life and heal your mind, body and soul!!!

Mumbai, 24th October 2008:Rajshri Media, India’s leading Web and Mobile studio and the digital entertainment arm of the 60-year old Rajshri group, one of India’s oldest, largest and most successful Film and TV studios, is riding the digital wave and is scaling up operations significantly.

Rajshri Media recently appointed Shashank Sathe as Chief Technology Officer at its Mumbai headquarters. He comes from Digital Media Convergence Ltd., an Essel group company. Vishnu Kanth Gokul as Vice President - Ad Sales.

To scale up operations across India, Rajshri Media has set up an Ad Sales office in New Delhi, spearheaded by Ajay Bandhoo,who comes from Exchange4media.com and Shobhit Agarwal, who has moved from Clickjobs.com. Rajshri Media has also appointed Ravneet Munjal to head content acquisition at the New Delhi office. Ravneet was earlier associated with the India Today group.

Rajshri Media has also started operations in Chennai with Mr. Palaniappan, a senior photographer, cinematographer, writer and director having been appointed for Tamil content acquisition. In order to kick-start operations at a regional level, plans are afoot to start content acquisition and ad sales offices in Bangalore, Hyderabad and Kolkata very soon.

Rajshri Media is aggressively adding to its rich portfolio of 100 plus content partners. Web 18, the digital media arm of the Network 18 group and T-Series, India’s no.1 music label are two prominent content owners to have come on board very recently. Rajshri Media is also the exclusive web, mobile and IPTV rights holder of Yoga Guru, Baba Ramdev’s content. This includes Baba Ramdev’s entire video, audio, image and text library.

Another significant addition to the Rajshri Media family is the appointment of Rajiv Vijayakar as the in-house film critic for reviews of new bollywood releases. Rajiv has significant experience as a journalist and is currently associated with SCREEN and India West, USA. This is an important step towards making www.rajshri.com the no. 1 online destination for bollywood fans across the world.

T-Series Logs On To Rajshri.com to Reach a Global Online Audience Mumbai, 22nd October 2008: Rajshri Media, India’s leading Web and Mobile studio and the digital entertainment arm of the 60-year old Rajshri group, one of India’s oldest, largest and most successful Film and TV studios, announced an alliance with T-Series, India's #1 music label. As part of this path breaking alliance, Rajshri Media will promote the Bollywood titles of T-Series on its video-on-demand Web streaming platform www.rajshri.com, making the latest T-Series promotional clips available to a global online audience 24/7.

Rajjat A. Barjatya, Managing Director, Rajshri Media, said, “ T-Series is a content powerhouse and one of the most progressive companies in the Indian entertainment industry. They have re-invented themselves consistently over the years. Rajshri Media is the Rajshri group’s ambitious foray into the world of digital entertainment and we are proud to partner with T-Series in order to take their invaluable content portfolio to a global online audience.”


Rajshri Media, India’s leading Web and Mobile Studio is the digital entertainment arm of Rajshri group, one of India’s oldest, largest and most successful Film and TV Studios. The company’s mandate is to create, aggregate and distribute premium Indian entertainment content across new media platforms, for digital entertainment devices. The company runs India’s leading broadband video streaming and download portal www.rajshri.com Rajshri.com launched in November 2006 with the online premiere of the Hindi blockbuster Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. Rajshri.com streams movies, TV Shows and other Special Interest Audio Visual content FREE. With its channels showcasing full-length movies, movie songs, music videos, TV shows, short films, documentaries, concerts, astrological predictions and lots more 24/7, Rajshri.com is the most preferred destination for premium Indian video content online.

Mumbai, 4th September 2008: Rajshri Media, India’s leading web and mobile studio and digital entertainment arm of one of India’s oldest, largest and most successful film and tv studios, announced an alliance with Eros International, the leading London listed Indian media and entertainment company. As part of this path breaking alliance, the two entertainment powerhouses will share market and distribute their respective content libraries on each other’s web platform. Rajshri Media operates www.rajshri.com, India’s leading video streaming and downloading platform. Eros International offers Bollywood fans access to their favourite entertainment through www.erosentertainment.com

Rajjat A. Barjatya, Managing Director, Rajshri Media said, “ We are proud to partner with Eros, one of Bollywood’s most aggressive, successful and innovative entertainment companies. The internet is fast emerging as the most preferred marketing and distribution platform to reach an audience that is young, educated and tech savvy. In this day and age of rampant piracy on the web, partnerships like these are the need of the hour to ensure better monetization of content and to provide legal and comprehensive platform for consumers.

Speaking on the tie-up, Kumar Ahuja, Sr. VP – Business Development said,” Its exciting that two large Bollywood players are for the first time sharing content in the on-demand space. With the increase in demand for digital distribution and on demand consumption of content by consumers, this innovative step will help users take advantage of our shared content”.


Eros International is a leading integrated studio in the rapidly growing Indian media and entertainment sector, involved in the production, acquisition and distribution of filmed entertainment content across current and emerging formats including cinemas, home entertainment, television and new media.

Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros International has over three decades of market leadership in creating a global platform for Indian cinema. Strong globally recognised brand, extensive distribution network and an unrivalled library of over 1900 films render Eros a steadfast market positioning today. In 2006 Eros became the first Indian media company to get listed on AIM, LSE. Eros operates in 5 continents and over 50 countries with diversified assets and worldwide offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man.
For more information please refer: www.erosentertainment.com


Rajshri.com streams movies, TV Shows and other Special Interest Audio Visual content FREE. With its channels showcasing full-length movies, movie songs, music videos, TV shows, short films, documentaries, concerts, astrological predictions and lots more 24/7, Rajshri.com is the #1 choice for premium Indian video content online. Rajshri.com was launched in November 2006 with the online premiere of the Hindi blockbuster Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. The site has grown tremendously in terms of content and features and serves more than 500,000 video streams everyday to broadband enabled consumers worldwide.


Rajshri Media is India’s leading Web and Mobile Studio. The company’s mandate is to create, aggregate and distribute premium Indian entertainment content across new media platforms, for digital entertainment devices. The company runs India’s leading broadband video streaming and download portal www.rajshri.com.

Rajshri Media is the digital entertainment arm of the 60-year old Rajshri group, one of India’s oldest, largest and most successful Film and TV Studios. The group has produced over 50 films till date many of which have attained significant commercial and critical success. The group also runs India’s largest distribution network with over 20 offices across India.

Mumbai, India; July 1, 2008, 2008: Rajshri Media, India's leading Web and Mobile studio and part of the Rajshri group, India’s leading film and TV studio, announced the launch of Akbar Birbal Remixed, India’s first show for the Web and Mobile. Ninety video and audio webisodes and mobisodes, of 3 minutes each, will and IDEA Cellular (in India) respectively.

Rajjat A. Barjatya, Managing Director, Rajshri Media, said: "In this day and age of shrinking attention spans, personal computers, mobile phones and handheld entertainment devices like the iPod are fast emerging as powerful devices for snack entertainment.

With continuous device and network evolution, we believe the ecosystem is ripe for us to conceive and produce original intellectual property for distribution across new media platforms and for consumption on digital entertainment devices. Our first show, Akbar Birbal Remixed, has a distinct Bollywood style narrative and we hope to recreate the magic of celluloid on new media platforms through these endearing stories of wit and wisdom, set in a modern, Mumbai underworld milieu. We are confident that the show and its characters will delight audiences across the world, who can now snack on our 3 minute video and audio episodes on-the-go 24/7 on mobile phones and on the Web.”

Webisodes of Akbar Birbal Remixed can be streamed free (ad-supported) on www.rajshri.com and on www.youtube.com/rajshri. In order to engage effectively with a young, online audience, an extensive social networking plan is being put in place and communities around the show and its principal characters are being built on leading social networking sites.

Mobisodes of Akbar Birbal Remixed in SMS, MMS, video and audio formats will be available exclusively for 3 months on the mobile for IDEA subscribers. The mobisodes will be available on IdeaFresh WAP GPRS services and on the voice portal as voice medium-friendly audiosodes. SMS and MMS subscription packs are also in the works. The show will thereafter be made available to subscribers across all other telecom carriers.

After their exploitation on the Web and Mobile platforms, video and audio episodes of Akbar Birbal Remixed will also be available on the TV, Home Video and FM Radio platforms.