Press Release

Press Release

Mumbai, May 8, 2007: In an attempt to reach a global South Asian audience, UTV Motion Pictures, one of India's leading studios, announced the online release of its forthcoming film 'Life In A METRO', day and date with its worldwide theatrical release, on India's leading broadband video portal, Rajshri.com. Directed by Anurag Basu and produced by Ronnie Screwvala, 'Life In A METRO' features a powerhouse of talent - Shilpa Shetty, Shiney Ahuja, Sharman Joshi, Irrfan Khan, Konkona Sen Sharma, Kay Kay Menon and Kangna Ranaut and is scheduled for release worldwide in cinemas and online on May 11, 2007.

Says Siddharth Roy Kapur, Executive Vice President - Marketing, Distribution & Syndication, UTV Motion Pictures, "UTV is committed to increasing opportunities for audiences around the world to legally access our content in as convenient a manner as possible and in the best quality. Coupled with this, we are constantly looking to innovate on developing new revenue streams and this initiative is another example of that. Post the successful online release of Hattrick, we are very excited about continuing our partnership with Rajshri.com and believe that the online premiere of 'Life In A…METRO' is a win-win for all, the biggest winners being consumers worldwide. Rajshri.com has proved this model and its technological competence with successful online premieres of Vivah and Hattrick and we are proud to partner with a company as transparent as Rajshri Media for the online distribution of 'Life In A METRO'."

Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited says "With the successful online premieres of Vivah and Hattrick, Rajshri.com has emerged as a proven platform for day and date releases of new Hindi films online. Progressive content owners are monetising the potential of this complementary distribution channel. We are delighted to premiere 'Life In A METRO' and continue our successful association with UTV in our quest to provide a legal alternative to moviegoers worldwide. In a very short span of time, Rajshri.com has become the first choice and one of the only sources of legitimate Indian entertainment video content, new and old, for global Indians and South Asians in markets across the world, many of which are not served by legitimate theatrical or home video distribution."

This offering is primarily designed to cater to the South Asian and NRI diaspora overseas. The original Hindi version of 'Life In A METRO' as well as subtitled versions will be available online. The film will be available for a 72-hour download on-demand 24/7 starting 12 noon IST from May 11, 2007. Low and High bandwidth versions of the film will be available at USD 9.99 and USD 19.99 respectively.

About UTV Motion Pictures

Established in 1995, as a division within UTV, UTV Motion Pictures has arrangements with Hollywood majors - Disney, Fox Searchlight, Will Smith's company Overbrook. UTV Motion Pictures has initiated a studio model in India. Rang De Basanti is the only Asian film to be nominated at the BAFTA's this year. Presently UTV has a slate for 12 films, which are at various stages of production, scripting, story formation. Its past projects include, Milan Luthria's 'Hattrick', Mira Nair's The Namesake' and its upcoming projects include co-productions with Fox Searchlight & Chris Rock stirrer 'I Think I love My Wife', Anurag Basu's Metro' Ashutosh Gowariker's 'Jodha-Akbar', Vivek Agnihotri film 'Goal' amongst others. UTV Motion Pictures is working with a roster of the best Indian filmmaking talent like Rakeysh Omprakash Mehra, Vishal Bhardwaj David Dhawan, Madhur Bhandarkar. For more info log onto www.utvmotionpictures.com.

About Rajshri.com

Rajshri.com is India's #1 broadband entertainment destination, with over 5,000 entertainment videos, including full-length Hindi movies, movie songs, music videos, TV shows, short films, documentaries, concerts, astrological predictions and lots more, available on demand 24/7. The site was launched in November 2006 with the online premiere of the Hindi blockbuster Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. The site has grown tremendously in terms of content and features and currently serves over 6,000 hours of video content to millions of digitally connected consumers worldwide. For more information, log onto www.rajshri.com.

About Rajshri Media (P) Limited

Rajshri Media is the recently incubated digital entertainment and new media arm of the 60-year-old Rajshri group, one of India's oldest, largest and most successful integrated entertainment houses. The company aims to create, aggregate and distribute premium Indian content across new media platforms to digitally connected consumers worldwide. The mission of the company is to enrich the lives of millions across the world with the power of Indian wisdom, heritage and entertainment.

Mumbai, March 13, 2007: UTV Motion Pictures, one of India's leading studios, announced the online release of its forthcoming film 'Hattrick', day and date with its worldwide theatrical release, on India's leading broadband video portal, Rajshri.com. Directed by Milan Luthria and produced by Ronnie Screwvala, ‘Hattrick’ features Nana Patekar, Paresh Rawal, Kunal Kapoor, Rimi Sen & Danny and is scheduled for worldwide release on March 16, 2007.

Says Siddharth Roy Kapur, Executive Vice President - Marketing, Distribution & Syndication, UTV Motion Pictures, "UTV is committed to increasing opportunities for audiences around the world to legally access our content in as convenient a manner as possible and in the best quality. Coupled with this, we are constantly looking to innovate on developing new revenue streams and this initiative is another example of that. We are very excited about this partnership with Rajshri.com and believe it is a win-win for all, the biggest winners being consumers worldwide. Rajshri.com has proved this model and its technological competence with the successful online premiere of Vivah and we are proud to partner with a company as transparent as Rajshri Media for the online distribution of ‘Hattrick’."

Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited says "The Internet is emerging as an effective new medium of distribution and a potential new territory of exploitation of films for content owners. After the overwhelming response to the online release of Vivah, we were confident that progressive Indian filmmakers would realise the potential of online distribution and tap into this additional revenue stream. We could not have asked for a better partner than UTV in our quest to provide a legal alternative to moviegoers worldwide. Rajshri.com currently serves over 100,000 consumers on a daily basis from over 50 countries, many of which are not served by legitimate theatrical or home video distribution. In a very short span of time, Rajshri.com has become the first choice and one of the only sources of legitimate Indian entertainment content for global Indians and South Asians."

This offering is primarily designed to cater to the South Asian and NRI diaspora overseas. The original Hindi version of ‘Hattrick’ as well as subtitled versions will be available online. The film will be available for a 72-hour download on-demand 24/7 starting 12 noon IST from March 16. Low and High (DVD quality) bandwidth versions of the film will be available at USD 9.99 and USD 19.99 respectively.

About UTV Motion Pictures

Established in 1995, as a division within UTV, UTV Motion Pictures has arrangements with Hollywood majors - Disney, Fox Searchlight, Will Smith's company Overbrook. UTV Motion Pictures has initiated a studio model in India. Rang De Basanti, the only Asian film to nominate at the BAFTA's this year. Presently UTV has a slate for 12 films, which are at stages of production, scripting, story formation. Its upcoming projects include, Milan Luthria's 'Hattrick', co-productions with Fox Searchlight Mira Nair's masterpiece 'The Namesake' & Chris Rock stirrer 'I Think I love My Wife', Anurag Basu's Metro' Ashutosh Gowariker's 'Jodha-Akbar', Vivek Agnohotri film 'Goal' amongst others. UTV Motion Pictures is working with a roster of the best Indian filmmaking talent like Rakesyh Omprakash Mehra, Vishal Bhardwaj David Dhawan, Madhur Bhandkar. For more info log onto www.utvmotionpictures.com.

About Rajshri.com

Rajshri.com is India's premier broadband on-demand entertainment portal. With channels showcasing full-length movies, movie songs, music videos, TV shows, short films, documentaries, concerts, astrological predictions and lots more 24/7, Rajshri.com is fast emerging as the #1 choice for premium Indian video content online. Rajshri.com was launched in November 2006 with the online premiere of the Hindi blockbuster Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. The site has grown tremendously in terms of content and features and serves more than 500,000 video streams everyday to broadband enabled consumers worldwide. Log onto www.rajshri.com.

About Rajshri Media (P) Limited

Rajshri Media is the recently incubated digital entertainment and new media arm of the 60-year-old Rajshri group, one of India's oldest, largest and most successful integrated entertainment houses. The company aims to create, aggregate and distribute rich, premium Indian content to digitally connected consumers worldwide. The mission of the company is to enrich the lives of millions across the world with the power of Indian wisdom, heritage and entertainment, using digital media and technology as an enabler.

Mumbai, 24th January 2007: Offering a true convergence of technology with tradition, Rajshri.com, India’s premier on-demand broadband entertainment destination for premium Indian video content online, announces a pathbreaking initiative, in association with India’s numero uno numerologist, Sanjay B. Jumaani. Aptly titled ‘Numerologic’, this exclusive service on Rajshri.com will help audiences worldwide understand the power of numbers, names, colours and the role numerology can play in an individual’s life. This service on the portal will not only feature in-depth video clips that unravel the ancient science of numerology but will also offer a pathbreaking service to consumers worldwide: a personal video consultation with the master himself, Sanjay B. Jumaani.

Rajjat A. Barjatya, Managing Director, Rajshri Media said, “We are delighted to partner with Sanjay B. Jumaani and offer our broadband enabled consumers worldwide the opportunity to know more about this fascinating science of numbers. Sanjay B. Jumaani has single handedly revived numerology in India and has helped us rediscover the power of this ancient Indian science. The aim of our association is to take Indian wisdom in general and the science of numerology in particular to a global broadband video audience through the Internet.”

An equally enthusiastic Sanjay B. Jumaani says, “Rajshri.com has received phenomenal success in a very short span of time and given the Indian ethos of the company and its management, I could not have asked for a better platform to take this 5000 year old science of numbers to a global audience. Broadband enabled audiences worldwide can now log onto Rajshri.com to learn about their lucky numbers, lucky colours, lucky gems, the ideal way their name should be spelt, health, career, celebrities with similar numbers etc. Rajshri.com is not only helping me disseminate this knowledge to a worldwide audience but is also enabling me to interact with interested consumers worldwide and offer them a personal video consultation of the kind never attempted before.”

Rajshri.com recently premiered classic TV shows Malgudi Days, Fauji and Mahabharat and is also celebrating Republic Day with an exclusive collection of Republic Day videos, wallpapers and ringtones to spread and support the spirit of Patriotism. The portal’s initiative of providing sun sign based daily, weekly, monthly, yearly and birthday predictions, in association with Bejan Daruwalla’s Ganeshaspeaks.com portal, has also been well received, especially since all predictions are in video format and are another first of their kind. With continuous ingestion of new content on a regular basis in the Movies, Movie Songs, Music Videos, Documentaries, Short Films, Concerts, Astrology and other channels on the portal, Rajshri.com is fast emerging as the most exciting, innovative and comprehensive destination for premium Indian video content online.

About Rajshri.com

Rajshri.com is India’s premier broadband on-demand entertainment portal. With channels showcasing full-length movies, movie songs, music videos, TV shows, short films, documentaries, concerts, astrological predictions and lots more 24/7, Rajshri.com is fast emerging as the #1 choice for premium Indian video content online. Rajshri.com was launched in November 2006 with the online premiere of the Hindi blockbuster Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. The site has grown tremendously in terms of content and features and serves more than 500,000 video streams everyday to broadband enabled consumers worldwide.

About Rajshri Media (P) Limited

Rajshri Media is the recently incubated digital entertainment and new media arm of the 60 year old Rajshri group, one of India’s oldest, largest and most successful integrated entertainment houses. The company aims to create, aggregate and distribute rich, premium Indian content to digitally connected consumers worldwide. The mission of the company is to enrich the lives of millions across the world with the power of Indian wisdom, heritage and entertainment, using digital media and technology as an enabler.

About Sanjay B. Jumaani

Sanjay B. Jumaani is India’s leading numerologist and is widely credited for single handedly reviving this ancient Indian science. Besides being on television, newspapers and magazines, Sanjay B. Jumaani writes a weekly column for The Times of India, a monthly column for Filmfare and a does live radio programmes in Dubai and Mumbai. He is known for prophesizing the future of the country and is often consulted by politicians, business honchos, bollywood stars, television and sports stars. He has been especially noted for altering the spellings of people’s names as well as film and TV serial titles, many of which have gone on to be massive hits. Heis especially supportive of parents who bring in newborn babies to be named according to the principles of numerology.

Mumbai, January 22, 2007: Rajshri.com, India’s premier broadband entertainment destination for premium Indian video content announces its newest initiatives: the online premiere of classic TV shows Malgudi Days and Fauji. Rajshri.com also celebrates Republic Day with an exclusive collection of Republic Day videos, wallpapers and ringtones to foster the spirit of Patriotism. With continuous ingestion of new content on a regular basis in the Movies, Movie Songs, Music Videos, Documentaries, Short Films, Concerts, Astrology and other channels on the portal, Rajshri.com is fast emerging as the most comprehensive destination for premium Indian video content online.

One new episode each of Malgudi Days and Fauji will be unveiled everyday on the portal. Viewers have the option to stream episodes free and can also download them at USD 1.99 per episode. Besides the regular Hindi version of ‘Fauji’, an English subtitled version is also being offered. The TV show Mahabharat, premiered on Rajshri.com a month ago, continues to fare exceedingly well with one new episode being unveiled everyday. Till the 34th episode, Mahabharat has received close to 500,000 streams. Acting on viewer feedback and in order to increase the consumer base of Mahabharat, Rajshri.com will soon make this epic available with Spanish and French subtitles.

Rajjat A. Barjatya, Managing Director, Rajshri Media said, “We are delighted to give our viewers the opportunity to enjoy classics like Malgudi Days and Fauji online on-demand. Both are cult TV shows and given the success of Mahabharat, we believe there will be tremendous interest among consumers to watch both shows online. Malgudi Days is one of the most endearing TV shows in history. Fauji was Shahrukh Khan’s debut on screen and the show that successfully paved the way for his foray into Bollywood and now for his return to TV on KBC3”.

About Malgudi Days

Based on the collection of short stories penned by acclaimed author, R. K. Narayan, this classic TV serial focused on the experiences of a cross section of characters living in the small town of Malgudi….a small quiet place in South India with a semi-rural semi-urban set-up, reflecting Indian traditions, religions and culture. The serial was directed by acclaimed Kannada actor, director Late Shankar Nag, the music was rendered by L. Vaidyanathan and was produced by T.S. Narasimhan. It is a treat for people of all ages, enabling the young to enfuse their lives and the old to revisit their nostalgic memories.

About Fauji

Fauji is the story of Abhimanyu Rai (Shahrukh Khan) and his group of friends. They are all young officers at a commando school. It is a story of their fun and frolic, love and longing, trials and tribulations, concluding with their ultimate metamorphosis into brave, mature and victorious young officers. Written, produced and directed by Col. R K Kapoor, this army-based TV show is now part of television history in India. It was the show that changed the destiny of the Badshah of Bollywood. Fauji was Shahrukh Khan's debut appearance and the show made him a sensation overnight due to the charm and exuberance with which he played the role, winning accolades, admirers and a lot of hearts.

About Rajshri.com

Rajshri.com is India’s premier broadband on-demand entertainment portal. With channels showcasing full-length movies, movie songs, music videos, TV shows, short films, documentaries, concerts, astrological predictions and lots more 24/7, Rajshri.com is fast emerging as the #1 choice for premium Indian video content online. Rajshri.com was launched in November 2006 with the online premiere of the Hindi blockbuster Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. The site has grown tremendously in terms of content and features and serves more than 500,000 video streams everyday to broadband enabled consumers worldwide.

About Rajshri Media (P) Limited

Rajshri Media is the recently incubated digital entertainment and new media arm of the 60-year-old Rajshri group, one of India’s oldest, largest and most successful integrated entertainment houses. The company aims to create, aggregate and distribute rich, premium Indian content to digitally connected consumers worldwide. The mission of the company is to enrich the lives of millions across the world with the power of Indian wisdom, heritage and entertainment, using digital media and technology as an enabler. Log onto www.rajshri.com.

Mumbai, December 20, 2006: Rajshri Media (P) Limited, the digital entertainment and new media arm of the 60 year old Rajshri group, is proud to premiere B. R. Chopra’s most celebrated TV series, Mahabharat exclusively on the Internet at www.rajshri.com. Mahabharat is undoubtedly one of India’s greatest epics and a classic tale of the victory of good over evil. The TV series was a show stopper during its premiere telecast in the late 1980’s and has been successfully telecast multiple times thereafter on TV networks worldwide with phenomenon response every time. This saga of a great war that embodies a great message of peace has left an indelible impression in the hearts and minds of audiences worldwide with its timeless values and teachings.

Mahabharat will be available in multiple versions on www.rajshri.com: original Hindi version, Hindi version with English subtitles and its Tamil version ‘Mahabharatam’. The TV series will be available for both, free streaming and paid downloads, to a global audience on PCs and other broadband enabled devices, on demand 24X7.

Speaking on the launch of Mahabharat on Rajshri.com, Mr. Ravi Chopra, the Producer - Director of the epic TV series says “While directing Mahabharat, I became convinced that this epic is not for us Indians alone – but for the whole wide world. Its timeless message can restore the eternal values of peace and harmony in the strife torn world of today. I am delighted at the initiative taken by Rajshri.com to make this memorable piece of work available to viewers worldwide”.

Mr. Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited, the digital media licensees of Mahabharat says “It is our privilege to be given the opportunity to showcase this great Indian epic and the most successful Indian TV show ever to a global Indian and non-Indian audience through the Internet. For Rajshri.com, this is an opportunity to enrich the lives of audiences worldwide with the power of Indian wisdom contained in the eternal message of the Mahabharat and the sacred Bhagvad Gita”.

Indian Entertainment Giant Rajshri, Taps Brightcove,
For Online Premiere of New Movie ‘Vivah’ on Rajshri.com

Distribution Strategy Targets Millions of Global Indians
And South Asians Living Across the World

Mumbai and Boston, December 4, 2006 — Rajshri Media, the digital entertainment arm of the 60 year old Indian entertainment giant Rajshri and Brightcove, an Internet TV pioneer, announced today a pathbreaking new media led distribution initiative - the online premiere of the highly anticipated Bollywood movie ‘Vivah’ (Wedding), day and date with its worldwide theatrical release. The movie can be downloaded with a 72-hour rental license at Rajshri.com and Brightcove.com.

Coinciding with the online release of ‘Vivah’, Rajshri Media has launched India’s first broadband entertainment destination online at Rajshri.com. The company plans to expand its broadband video programming, distribute new and old Indian entertainment and infotainment content across multiple genres to audiences worldwide and introduce original programming conceptualized and created for new media, thereby making Rajshri.com the first choice for premium Indian entertainment content online.

“The audience for Indian entertainment content is growing very rapidly outside of India, with an estimated 25 million strong non-resident Indian population and an equally large non-Indian audience consuming Indian movies, TV shows, music and more on a regular basis. This audience is fragmented and underserved but connects very strongly with Bollywood. We are breaking new ground by the online premiere of ‘Vivah’ and are thereby making our new movie available online, in a secure manner, day and date with its theatrical release,” said Rajjat A. Barjatya, Managing Director, Rajshri Media. “We are proud to partner with Brightcove for this pathbreaking multi-platform new media initiative.”

“Rajshri is a Bollywood powerhouse with an incredible history and depth of film and music entertainment,” said Jeremy Allaire, chairman and chief executive officer, Brightcove. “Rajshri is taking full advantage of the Brightcove service to expand its reach, while at the same time retaining full control over pricing, rental policies, and content distribution, which are all crucial ingredients for a successful broadband business.”

About Brightcove:

Brightcove is an Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, MTV Networks, News Corp., Lycos, MediaVest, and Discovery Networks.

About Rajshri Media (P) Limited

Rajshri Media is the recently incubated digital entertainment and new media arm of the Rajshri group, one of India’s oldest, largest and most successful integrated entertainment houses. The company aims to create, aggregate and distribute rich, premium Indian content to digitally connected consumers worldwide. The mission of the company is to enrich the lives of millions across the world with the power of Indian wisdom, heritage and entertainment, using digital media and technology as an enabler.

TEMPE, AZ & Mumbai, India – November 29, 2006 – Rajshri Media, the digital entertainment arm of the 60 year old Rajshri Group, has appointed Limelight Networks, the world’s leading content delivery network for digital media, as the exclusive provider of streaming content delivery services for Rajshri.com, India’s first broadband entertainment destination. Utilizing Limelight’s global, high-performance network, Rajshri.com is able to deliver its vast library of full length Indian movies, music videos, TV shows, documentaries, and other premium video content via the Internet to a global audience.

Rajshri.com aims to be the first choice for the global audience for premium India centric video content and currently serves more than 3,000 hours of full length Indian movies, music videos, TV shows, short films, documentaries and other premium programming. The content offering is being scaled up very rapidly and Rajshri.com will soon introduce new channels featuring premium content on spirituality, yoga, recipes, astrology, numerology, etc. The most distinguishing factor of Rajshri.com will be its soon-to-be-announced original video programming, conceived and produced for distribution via new media to digitally connected consumers worldwide. The scalability of the Limelight network will ensure that viewers are provided with a high-quality media experience at all times.

Said Rajjat A. Barjatya, Managing Director, Rajshri Media, “The non-resident Indian audience is estimated to be more than 25 million strong with an equally strong non-Indian audience. This audience is fragmented and difficult to reach through traditional media but connects very strongly with Indian entertainment, especially Bollywood. The penetration of broadband and 3G networks, especially in developed markets, gives us the ability to distribute rich content, including long form video, to consumers worldwide, including markets which traditional media has not been able to penetrate. We are proud to partner with Limelight and are happy to announce we have received a phenomenal response, having already crossed 4 million video streams within a fortnight of launch.”

“We are delighted that Rajshri Media has chosen us as their exclusive partner to deliver high quality video content to audiences across the globe,” said Matthew H. Sturgess, Vice President, Asia-Pacific at Limelight Networks. “To make Rajshri’s vision a reality, our highly scalable next generation content delivery network enables them to simultaneously deliver huge video files--including feature films that are over three hours long--to audiences of any size, anywhere in the world.”

About Limelight Networks

Limelight Networks is the high performance content delivery network for digital media, providing massively scalable, global delivery solutions for on-demand and live Internet distribution of video, music, games and downloads. Limelight Networks’ infrastructure is optimized for the large object sizes, large content libraries, and large audiences associated with compelling rich media content. Limelight Networks is the content delivery network of choice for more than 700 of the world’s top media companies, including Akimbo, Amazon UnboxTM, Belo Interactive, Brightcove, “BuyMusic” @ Buy.com, DreamWorks, LLC, Facebook, FOXNews.com, IFILM, ITV Play, Marimba, MSNBC.com, MySpace, NC Interactive, Radio Free Virgin, Valve Software, and Xbox Live. For more information, visit: http://www.llnw.com

About Rajshri Media (P) Limited

Rajshri Media is the recently incubated digital entertainment and new media arm of the Rajshri group, one of India’s oldest, largest and most successful integrated entertainment houses. The company aims to create, aggregate and distribute rich, premium Indian content to digitally connected consumers worldwide. The mission of the company is to enrich the lives of millions across the world with the power of Indian wisdom, heritage and entertainment, using digital media and technology as an enabler. For more information visit: www.rajshri.com.

Rajshri Media launches rajshri.com
A broadband entertainment destination for rich Indian content

VIVAH becomes the first Indian movie to premiere on the Internet

Rajshri Media (P) Limited, the digital media and entertainment arm of the Rajshri group, launches rajshri.com, a broadband entertainment destination online for premium Indian video content. In an unprecedented move, rajshri.com premieres Sooraj R. Barjatya’s eagerly awaited movie VIVAH online, day and date with its worldwide theatrical release. The online premiere is aimed predominantly at the growing number of international consumers for Bollywood entertainment, who are both broadband enabled and technology savvy.

Rajshri Media has already aggregated more than 3,000 hours of premium Indian video content across multiple genres. Consumers can stream and download hundreds of full-length feature films, including blockbusters like Phir Hera Pheri, Hera Pheri, Amar Akbar Anthony, Ek Duje Ke Liye, Love In Tokyo, Hum Aapke Hain Koun..! etc. Rajshri.com also features film and non-film music videos, concerts, humor clips, short films and documentaries licensed from the most respected individuals and organisations of their fields.

Says Rajjat A. Barjatya, Managing Director, Rajshri Media, “Digital media and networks are fundamentally changing the way entertainment content is created, distributed and consumed worldwide. Rajshri Media is proud to be at the forefront of this change and aims to entertain and enrich the lives of millions of consumers across the globe with the power of Indian wisdom, heritage and entertainment, using digital technology as an enabler. Rajshri.com will serve premium Indian video content across multiple genres, free and paid, on demand 24/7 to a worldwide audience. The aim of the portal is to be the first choice of the global Indian community and that of the non-Indian consumer, who is fast increasing her appetite for Indian entertainment and all things Indian.”

Commenting on this pathbreaking initiative, Sooraj R. Barjatya, the director of blockbuster hits including ‘Maine Pyar Kiya’ and ‘Hum Aapke Hain Koun’, says, “Indian entertainment is fast becoming the first choice of millions across the globe. We believe the premiere of VIVAH on rajshri.com marks a new era in the distribution and monetization of Indian entertainment content. In an instant, we are able to reach interested consumers across the world and also convert non-consumers into potential consumers of VIVAH.”

Three versions of VIVAH will be available on rajshri.com starting November 10, 2006: original theatrical version in Hindi, theatrical version in Hindi with English subtitles and its Telugu version, PARINAYAM. Consumers will be offered options to stream the movie on their PCs or download the movie with a limited 72-hour license. Consumers can further choose to stream either high or low bandwidth versions of the movie, depending on the speed of their broadband connectivity. All versions of VIVAH are priced at USD 9.99.

Going forward, Rajshri Media plans to aggressively build depth and breadth in each content category of rajshri.com, add exciting new features to the site on a regular basis, launch comprehensive sections on Astrology, Numerology, Indian Food and Spirituality besides others, add regional language content across multiple categories and integrate rich content repurposed for mobile phones, iPods and other digital devices. One of the key focus areas of Rajshri Media is the creation and development of Original Programming for new media and digital devices, which has the potential to spawn an entirely new digital entertainment revolution in the days to come.

Technology Meets Tradition – A Concept Note

We are at the cusp of a media, entertainment and communications revolution. This is due to new technology, which is creating bridges and destroying barriers at a blinding pace like never before. Technology is now all-pervasive. It impacts all of us – all the time.

In the last decade, the Internet has transformed the way we live and work. It is again at the cusp of a major revolution with the advent of Broadband – high speed Internet pipes capable of delivering rich multimedia audiovisual content to PCs and other broadband enabled devices worldwide. Broadband is rapidly making inroads into the homes and lives of Internet users worldwide, predominantly in the developed economies. No longer restricted to text and graphics, Broadband opens up a hitherto unexplored and unimaginable universe of multimedia, video content, interactive in nature, which users can access and pay for from a PC anytime - on demand.

With technologies converging, the same content can be made available on cell phones and TV sets. With billions of dollars being poured into research and development and with continuous hardware and network up gradation in progress, next generation mobile phones are evolving into smart phones - personal devices with capabilities of handling voice, data, interactivity and infotainment. With digital media, networks and devices slowly but steadily gaining critical mass around the world, the day and age of on-demand content is around the corner.

Though technology is changing the world of multimedia content distribution and consumption, has it made our lives simpler? Has it really made our lives richer? With India having so much to offer the world, what better time than now to do so by using the power of new media to distribute content that showcases Indian entertainment, the treasure of Indian wisdom, 5,000 years of Indian heritage (history, culture and knowledge), to the world – wisdom that has the ability to enlighten your vision and entertainment that has the ability to bring a smile on your face and a song on your lips.

Rajshri aims to enrich life itself.

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About Us

Profile: Rajjat A. Barjatya