Rajshri is one of India’s oldest, largest and most successful integrated entertainment houses.  Established on August 15, 1947, at the dawn of India’s independence, Rajshri has always believed in producing films that are wholesome family entertainers, with a strong focus on Indian culture, tradition and values.  Some of Rajshri’s classic films are Dosti, Uphaar, Geet Gaata Chal, Dulhan Wahi Jo Piya Man Bhaaye, Chitchor, Ankhiyon Ke Jharokhon Se, Tapasya, Saaransh, Maine Pyar Kiya, Hum Aapke Hain Koun..!, Hum Saath-Saath Hain and Main Prem Ki Diwani Hoon.  Rajshri’s 51st Hindi feature film Vivah, featuring teenage heartthrobs Shahid Kapoor and Amrita Rao and directed by ace director Sooraj R. Barjatya has released worldwide to a rousing response on November 10, 2006.

Rajshri has recently made successful forays into the regional film production business with its Bengali film Shubho Drishti and Oriya film Sashu Ghara Chali Jibi, both proving to be box-office hits.  Rajshri’s films have always strived to balance aesthetic appeal with commercial success and are today among the most successful, the most awaited and the most critically acclaimed films in the history of Indian cinema. 

Rajshri is also India’s largest and most comprehensive film distribution house with more than 20 offices reaching out to each and every of the 12,500+ cinemas across the country. 
 
Rajshri has recently made a spectacular foray in the TV content business with its first TV daily show Woh Rehne Waali Mehlon Ki, faring exceedingly well on Sahara One.  Rajshri’s second daily show Pyar Ke Do Naam Ek Radha Ek Shyam has also been well received on Star Plus.

Rajshri is now on the threshold of a new beginning - a new thought process.    In order to reach out to its audience in this day and age of multimedia, Rajshri plans to connect with its audience through the 4 screens in one’s life…cinema, TV, PC and Mobile Phone (including other handheld devices). 

Rajshri Media (P) Limited is the newly incubated digital entertainment and new media arm of the group. The company aims to create, aggregate and distribute rich, premium Indian content to digitally connected consumers worldwide. The mission of the company is to enrich the lives of millions across the world with the power of Indian wisdom, heritage and entertainment, using digital media and technology as an enabler. The launch of rajshri.com, India’s premier broadband entertainment destination is a step in this direction.

Profile: Rajjat A. Barjatya

Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited, has had the privilege of being born in a family with a rich lineage of producing and distributing Indian entertainment content for decades. The Rajshri group, established on August 15, 1947, completes 60 years this year and is widely credited for producing and distributing films that provide wholesome family entertainment to South Asian audiences across the world.

Rajjat’s vision to take the family business beyond films has led to the incubation of Rajshri Media (P) Limited, the digital entertainment arm of the Rajshri group. Rajjat has successfully led Rajshri into the digital age with the launch of Rajshri.com, India’s leading broadband entertainment destination for premium Indian content. The portal has met with tremendous success, ever since its launch in November 2006. Rajjat is widely credited for envisioning and executing the online release of Rajshri’s latest film Vivah, day and date with its worldwide theatrical release, a first for Indian cinema. Since then, Rajshri.com has pioneered the distribution of new and old entertainment content online and hosts over 6,000 hours of premium video content, all of which has been licensed from India’s leading content owners and can now be streamed free, ad supported, and downloaded, at a price. Rajjat is now taking Rajshri.com and Rajshri Media to the next level with the development and creation of original video content, fiction and non fiction, exclusively for digital media platforms, a move that has the power to revolutionize the creation, marketing and distribution of content worldwide, making entertainment available anytime, anywhere and on any digital device - 24/7.

From a very early age and all through his education, Rajjat has been passionate and deeply involved in learning the finer nuances of his family business and its growth potential. Rajjat has always been a visionary, a step ahead of the times and has been acknowledged for his quest for innovation, excellence and out of the box thinking. Rajjat is now all set to take his 60-year old family business into new domains and shoulder new responsibilities, in his quest to make Rajshri a global entertainment brand.