Vivah is Marriage - an institution that binds two individuals into a bond that is sacred, pure and eternal - a commitment for life.Poonam (Amrita Rao) is a middle class girl who lives in the small town of Madhupur. After the demise of her parents, when she was very young, her Chacha (Aloknath) fulfilled the void of a father in her life. But her Chachi (Seema Biswas) was unable to accept Poonam as her own child as Poonam was more beautiful than her Chachi's own daughter Rajni (Amrita Prakash). Poonam was blossoming into a graceful and lovely young lady with all the charming virtues winning every heart. Her simple and affectionate demeanor touches the heart of Bhagatji (Manoj Joshi) who plays our matchmaker. Bhagatji takes Poonam's marriage proposal for Prem (Shahid Kapoor), son of Mr.Harishchandra (Anupam Kher), a renowned businessman, from New Delhi.